Digital Marketing Agency in Kent | HOLO Digital

Are you a business owner in Kent looking to expand your online presence and drive more sales? Look no further! We will explore the world of Pay-Per-Click (PPC) advertising and how a local Kent PPC agency, such as us (HOLO Digital), can help your business flourish. Get ready to discover the benefits of PPC, localised strategies, and how to choose the right agency for your Kent business.

Short Summary

  • PPC advertising is a cost-effective and fast marketing strategy for Kent businesses.

  • Localised PPC strategies and geo-targeting techniques can help optimise local keyword presence, attract potential customers, and differentiate from competitors.

  • When selecting an agency in Kent, consider their track record of success & customised campaign management to maximise value of PPC campaigns.

Discover the Benefits of PPC for Kent Businesses

Pay-per-click (PPC) advertising is a powerful tool that positions businesses at the top of local search engine result pages, drawing in potential customers and resulting in increased website visits, phone calls, and sales. By working with a specialised Kent PPC agency, businesses can ensure that their ads are targeted towards their desired audience, maximising return on advertising spend (ROAS).

One of the main advantages of PPC advertising is its speed. Compared to other marketing strategies like search engine optimisation, content marketing, and social media marketing, PPC offers a much faster return on investment. Additionally, remarketing can boost online conversions and typically has a lower cost per click (CPC) compared to other PPC strategies.

Kent businesses that appear at the top of Google’s search engine results page (SERP) gain a competitive edge within the local business landscape. By combining search engine optimisation (SEO) with Google AdWords, businesses can optimise their campaigns for maximum efficiency and effectiveness. With the right PPC consultant, Kent businesses can harness the power of PPC to reach their target audience and increase sales.

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Localised PPC Strategies for Kent Businesses

Local Kent PPC is essential for businesses to maximise their advertising budget, ensuring that their ads are visible to individuals who are more likely to purchase their products or services. Geotargeting can help Kent businesses appear in local search engine results pages (SERPs), attracting potential customers and ultimately driving more sales.

In the following subsections, we will delve deeper into geo-targeting techniques and optimising local keywords.

Geo-targeting Techniques

Geo-targeting is the practice of delivering tailored content or advertisements to consumers based on their geographic locations. By utilising geo-targeting techniques such as radius targeting, post code targeting, city targeting, or country targeting, businesses can direct their advertisements to a precise geographic area, reaching their target audience more efficiently and saving money by only targeting areas where their ads will be most effective.

The advantages of geo-targeting for businesses in Kent are numerous. For instance, businesses that rely on foot traffic or proximity to their customers can greatly benefit from targeting customers in their specific location. Additionally, it allows businesses to differentiate themselves from competitors by customising their ads to the local market.

By employing various geo-targeting techniques, Kent businesses can optimise their PPC campaigns and ensure maximum value from their ad spend.

Optimising Local Keywords

Local keywords are phrases that are specific to a geographic area, used in search engine optimisation and pay-per-click campaigns to generate results relevant to that location. Utilising local keywords in SEO and PPC can help ensure that a business is visible to potential customers in their area, thus improving the website’s ranking in local search engine results.

There are several advantages to incorporating local keywords into a business’s marketing strategy. For one, it can increase the visibility of a business in local search engine results, attracting more local customers to the business. To optimise local keywords effectively, it’s essential to ensure that the keywords are relevant to the business and its location, and that they are incorporated into the website’s content, meta tags, and titles.

By optimising local keywords, Kent businesses can enhance their presence in local search engine results, attracting more potential customers and driving sales.

Choosing the Right PPC Agency in Kent

Selecting the right PPC agency in Kent is critical for achieving success. The recipe for a successful PPC campaign consists of various elements such as site speed, security, relevancy and click-through rate (CTR).

In the following subsections, we will discuss the importance of a track record of success and customised campaign management when choosing a PPC agency in Kent.

Track Record of Success

A successful PPC agency should demonstrate a high level of achievement. On average, PPC agencies have a clickthrough rate of 11.38% and a conversion rate of 4.40%. Moreover, PPC is known to generate twice the return on investment (ROI) and has a 200% ROI.

It’s essential for businesses to choose a PPC agency in Kent with a proven track record of success. This will ensure that the agency has the experience and expertise necessary to help the business achieve its goals while maximising its advertising budget.

By working with a reputable PPC agency in Kent such as ourselves, businesses can expect to see impressive results in their PPC campaigns, driving more sales and leads.

Customised Campaign Management

Customised campaign management is the process of tailoring a marketing campaign to the specific needs and preferences of a target audience, utilising data to generate personalised content and messaging. This approach offers several advantages, such as helping businesses reach their desired audience more efficiently, enhancing engagement and conversions, and saving time and resources by targeting the right people with the appropriate message.

Implementing customised campaign management typically involves data-driven marketing techniques like segmentation, personalisation, and targeting. This data can then be used to generate customised content and messaging that is more likely to be effective with the target audience.

When choosing a PPC agency in Kent, it’s essential to evaluate their ability to provide customised campaign management services. This will help ensure that the agency is committed to achieving the best possible results for the business through tailored marketing strategies.

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Comprehensive PPC Services Offered by Top Kent Agencies

Top Kent agencies offer comprehensive PPC services, including platform expertise and ongoing optimisation to ensure maximum value from PPC campaigns. They can help businesses achieve their goals faster with paid search engine advertising.

In the following subsections, we will explore the platform expertise and ongoing optimisation services offered by top Kent agencies.

Platform Expertise

Platform expertise in digital marketing refers to the specialised skills and knowledge required to proficiently utilise various digital marketing platforms, including but not limited to social media, email, and PPC. Top Kent agencies, such as HOLO Digital, demonstrate platform expertise by utilising cutting-edge technology like CLO to monitor and maximise the effectiveness of their clients’ PPC campaigns.

Having platform expertise is essential for a successful PPC campaign, as it ensures that the agency has the necessary skills and knowledge to effectively manage and optimise the campaign across various platforms. By working with an agency that demonstrates platform expertise, businesses can be confident in their ability to achieve the best possible results from their PPC campaigns.

Ongoing Optimisation

Ongoing optimisation in PPC refers to the continuous process of analysing and improving an existing PPC campaign to enhance its reach and performance by making alterations to the campaign settings, ad group structure, keywords, and landing pages. Typical tasks associated with continuous optimisation include keyword research, reorganising campaigns, and assessing ad performance.

The importance of ongoing optimisation cannot be overstated, as it ensures that a PPC campaign is operating efficiently and optimally, thereby enabling it to reach its maximum potential. By working with a top Kent agency that offers ongoing optimisation services, businesses can rest assured that their PPC campaigns will be continually improved and refined to achieve the best possible results.


In conclusion, PPC advertising is an effective way for Kent businesses to reach their target audience and increase sales. With the right PPC agency in Kent, businesses can create localised strategies that ensure maximum return on advertising spend, while implementing geo-targeting techniques and optimising local keywords to attract more customers.

Choosing the right PPC agency in Kent is essential for success. Look for a track record of success and customised campaign management services that help tailor marketing strategies to the specific needs of the target audience.

Top Kent agencies offer comprehensive PPC services, including platform expertise and ongoing optimisation, to ensure maximum value from PPC campaigns. By partnering with a top PPC agency in Kent, businesses can achieve their goals faster with paid search engine advertising.

Investing in PPC services in Kent is a smart decision for businesses looking to grow their online presence and drive sales. Don’t miss out on the opportunity to boost your business’s success with the help of a reputable Kent PPC agency.

Frequently Asked Questions

How much do PPC agencies charge?

PPC agencies typically charge between £150 – £500 for their most basic packages, and £50 – £100 per hour for individual projects.

These prices can add up significantly if you require a more comprehensive package of services. This could cost upwards of £9,000 to £10,000 a month.

What does PPC mean in UK?

In the UK, Pay Per Click (PPC) advertising is an online marketing tactic that allows businesses to display their ads in response to specific search terms and related phrases. Advertisers only pay when their ad is clicked, making it a cost-effective way of reaching out to potential customers.

Is pay-per-click worth it?

The short answer is yes, pay-per-click (PPC) advertising can be extremely worthwhile for businesses that understand how to use it effectively. When deployed strategically, PPC campaigns can drive highly targeted leads at an affordable cost, providing a solid return on investment.

With careful management and optimisation, businesses can make PPC work for them.