Paid advertising (PPC)

Ads that book jobs, not just clicks.

Google and Meta ads built around one number: what it costs to win a booked job. Every enquiry is checked against your criteria before it ever reaches your calendar - so your budget buys real work, not tyre-kickers.

Book a Discovery Call See real results →
15 Google reviews 10,000+ leads generated for UK businesses
yourbusiness.co.uk/free-quote
An arrow hitting the centre of a target, representing ads aimed precisely at ready-to-buy customers
Google search Sponsored
Your Business - Free Quotes
yourbusiness.co.uk
Trusted local experts. Fast response in your area.
£8.26 cost per leadSouth East Tree Works - 17 leads in 17 days
New enquiryPre-qualified and booked in
Lead check

"In your area, right job type, ready for a quote."

15 Google reviews 10,000+ leads generated You keep full ownership of your ad account

Sound familiar?

Tried ads before and felt like you were burning money?

Plenty of local firms have paid for clicks, taken calls that went nowhere, and got reports they could not make sense of. Our PPC service is built around the only number that matters to you: what it costs to win a booked job.

"I paid for clicks and got nothing"

We measure every pound against booked jobs.

"The leads were time-wasters"

Every enquiry is qualified before it reaches you.

"I never knew what was working"

Plain-English reports: spend in, jobs booked out.

What that looks like in numbers

Budget in, booked jobs out.

£8.26cost per lead for South East Tree Works - 17 leads in 17 days
Pay-per-leadGoogle Guaranteed options - only pay for real leads, not clicks
100%of enquiries pre-qualified before they hit your calendar

Our PPC process

From wasted spend to booked jobs.

A disciplined, five-step system that turns ad budget into qualified appointments - and proves the return every month.

Step 01

Account audit & conversion tracking

First we find out where your money is going. We review past ad spend (or start fresh) and set up proper tracking, so every pound is measured against booked jobs - not clicks or impressions.

Full ad-account & spend audit Conversion & call tracking setup Clear cost-per-job baseline
Step 02

Keyword & audience targeting

Your budget goes in front of ready-to-buy customers in your area - the right searches, the right towns, the right intent. No tyre-kickers.

High-intent search campaigns Local radius & town targeting Negative keywords to cut waste
Step 03

High-converting landing pages

Clicks mean nothing if nobody gets in touch. We build fast, dedicated landing pages designed to turn ad traffic into enquiries.

Dedicated, fast landing pages Message-matched to each ad Built-in lead-qualification forms
Step 04

Lead qualification & booking

Every enquiry is filtered against your criteria before it reaches you, then booked straight into your calendar through HoloHub - so you only spend time on people ready to buy.

Price- and intent-qualified leads Booked into your calendar Automated follow-up
Step 05

Optimise & scale

We cut what wastes budget and double down on what books jobs - then scale spend as the return proves out, reported to you in plain English every month.

Weekly optimisation Scale spend as ROI proves out Plain-English monthly reporting

What's included

Everything your ads need, managed for you.

Google Search & PMax

Capture demand the moment people search for what you do.

Meta (Facebook & Instagram)

Create demand with scroll-stopping ads people remember.

Google Guaranteed / LSAs

Pay-per-lead Local Service Ads - pay for real leads, not clicks.

Landing pages

Dedicated, fast, conversion-built pages for every campaign.

Lead qualification

Filters out the time-wasters automatically, before they reach you.

Transparent reporting

One clear number every month: cost per booked job, in plain English.

Proof it works

PPC results we've already delivered.

+150%

Buju Architects

Architecture, North West

Lead enquiries up from 2 to 5 a month from a website redesign, Google Ads and local SEO.

Read the case study →
£150k+

Timbertherm Windows

Timber windows, Essex

Over 60 price-qualified appointments and £150k+ in extra sales in just 60 days.

Read the case study →
View all case studies →

Ready to book more jobs, not buy clicks?

Tell us about your business and your patch. We'll recommend a realistic starting budget and map the fastest route to pre-qualified enquiries - no pressure, no jargon.

Book a Discovery Call See the results →

Good to know

Paid ads questions, answered plainly.

Common questions about our paid ads service and how we turn budget into booked jobs.

Why cost per order, not cost per lead?
Cheap leads that never convert cost you more in wasted time. We optimise for booked, ready-to-buy customers - the metric that actually grows revenue.
How much should I budget?
It depends on your area and goals - but we'll recommend a starting budget that can realistically generate leads, and only scale once the return is proven.
Do I need a landing page?
Almost always yes. Sending ad traffic to your homepage wastes budget - a dedicated, message-matched page can multiply your conversion rate.
Who owns the ad account?
You do, always. We work in your accounts so you keep full ownership and history if we ever part ways.