The Holo blog
Plain-English guides to SEO, PPC, social media and the systems behind a calendar full of booked jobs - the same playbooks we run for our own clients, free to read.
Latest playbooks
Every guide comes from campaigns we run for real UK businesses - so you get what actually books jobs, not theory.
Fresh, locally-relevant video keeps your cost-per-booked-job down. Here's the cadence we use for every Holo partner.
Read article →OpenAI is putting ads inside ChatGPT. Here is what that means for UK businesses - and how to get in early.
ReadHow to get your business recommended by ChatGPT, Perplexity and Google's AI overviews.
ReadWhat AI overviews and assistants mean for your traffic - and what to do about it.
ReadWhere should your ad budget go in 2026? A practical look at both channels.
ReadThe outdated advice that costs local businesses time and money - and the truth.
ReadWhat AI search means for local businesses - and how to stay visible.
ReadPlan campaigns that land when your customers are actually searching.
ReadCapture and qualify more leads around the clock - even while you sleep.
ReadThe metric that actually predicts revenue - and how to track it.
ReadOwn the map pack in every town you serve.
ReadEvery guide here comes from work we do for real UK businesses. Have a look at what happened when our clients put these systems to work.
See case studies →Reading is free - so is finding out what we'd do for your business. A fast, AI-ready website, found on Google and in AI search, bringing the right customers to you.