Get recommended inside AI.

ChatGPT ads are sponsored placements that appear inside ChatGPT's answers, letting a business pay to be shown when someone asks the assistant a relevant question. OpenAI began rolling out advertising in ChatGPT in 2025-2026, creating a brand new channel that sits alongside the recommendations the model already makes on its own. For a local or service business, it means putting your offer in front of someone at the exact moment they ask an AI for help - for instance "who can fit a new bathroom near me" or "best accountant for a small business in Kent". Holo Digital sets up, targets and manages these placements for you, then ties them back to enquiries so you can see what they actually book, not just how many people clicked.

Generative engine optimisation, or GEO, is the practice of getting your business mentioned and recommended in the answers AI assistants generate. Where classic SEO aims for a blue link on a results page, GEO aims to be the business the AI names when a buyer asks for a recommendation. It works by giving the models clear, well-structured, trustworthy information about you: fast, AI-ready pages, schema markup, consistent business listings, genuine reviews and authoritative content. The result is that when someone asks an assistant for the best provider in your area, your business is the one it brings up. See our AI Search (GEO) service for the organic side of this work.

Advertising in ChatGPT is new, so the practical route for most businesses is a mix of paid placements as they become available and strong GEO foundations that make you the obvious recommendation. Holo Digital handles the whole process: we research the questions your customers actually ask an AI, set up and target the ad placements, make sure your website and listings give the assistant everything it needs to trust and quote you, and then track which enquiries come from AI. You stay focused on the work; we run the channel and report on what it books. Because the space is still young, getting in now means lower costs and far less competition than established channels like Google Ads.

For many UK businesses, yes - because the audience is large and growing while competition for AI placements is still low. OpenAI reports that ChatGPT has hundreds of millions of weekly users, and a rising share of buying research now starts with an AI assistant rather than a traditional search. Getting in early, while costs are low and most competitors have not noticed, mirrors the advantage early Google Ads adopters enjoyed years ago. We start small, measure what converts into real enquiries, and scale only what works - so you are never spending blind, and a modest test budget can tell you quickly whether the channel earns its keep.

They are two sides of the same coin. Our AI Search (GEO) work focuses on earning organic mentions in AI answers, while AI advertising covers paid placements inside assistants like ChatGPT. Most clients use both - paid for fast visibility now, organic for lasting authority - and we run them together as one joined-up plan so your business shows up in AI whether the customer is seeing an ad or an organic recommendation.