Case study · Tree Surgery & Removal

South East Tree Works: 17 leads in 17 days.

Predictable, high-intent leads for a tree surgery business using Google Guaranteed Local Service Ads paired with a fast, conversion-optimised landing page.

IndustryTree Surgery & Removal
LocationSouth East England
ServiceGoogle Guaranteed LSAs + AMP Landing Page
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ads.google.com/local-services-ads
Illustration of a results chart rising left to right, representing the campaign's lead growth
17 leads in 17 daysGoogle Local Service Ads
£8.26 per leadaverage cost per lead
£140.51 total spendfor the whole campaign

The results at a glance

Pay-per-lead numbers that speak for themselves.

17qualified leads
17days, 5th to 22nd July
£8.26average cost per lead
£140.51total campaign spend

The challenge

Getting reliable, high-intent leads.

South East Tree Works wanted predictable enquiries from local homeowners for tree surgery and removal. Traditional ads were generating clicks but not enough calls or conversions.

They needed a highly targeted, pay-per-lead solution to fill their schedule with qualified customers.

Where they started

Traditional ads generating clicks but not enough calls or conversions No predictable flow of enquiries from local homeowners Paying for clicks rather than genuine leads A schedule that needed filling with qualified customers

The strategy

Google Guaranteed LSAs and a high-speed landing page.

Google Guaranteed Local Service Ads

A pay-per-lead campaign where South East Tree Works only pays for actual leads, not clicks.

A dedicated AMP landing page

Built for fast loading to maximise conversions from every click that comes through.

Mobile optimisation throughout

A fast, mobile-first page for local homeowners searching on the go.

Simple contact options

Conversion-focused contact options that make it easy for ready-to-book customers to get in touch.

The results

17 leads in 17 days.

From 5th July to 22nd July, just 17 days, the campaign delivered 17 qualified leads at a total spend of £140.51, an average cost per lead of £8.26. Leads came from local, high-intent searches, ready-to-book customers rather than casual browsers.

In just over two weeks, South East Tree Works built a predictable lead flow at a low cost per lead, and now has a scalable system to keep the diary full while they are out on the tools.

The pay-per-lead maths: £140.51 of total spend bought 17 qualified leads, an average of £8.26 per ready-to-book enquiry.

17
qualified leads delivered
17 days
from 5th July to 22nd July
£8.26
average cost per lead
£140.51
total campaign spend

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