Case study · Medical Aesthetics
Sustained, multi-year growth for a trusted aesthetics clinic: local SEO, ongoing content and a 2025 website redesign that lifted organic traffic 63% year on year across Bath and Bristol.
The results at a glance
The challenge
Ciao Bella Aesthetics is a trusted clinic offering advanced non-surgical treatments such as Botox, dermal fillers and lip enhancements across Bath and Bristol. Despite their reputation, the local aesthetics market is highly competitive, with new clinics and franchises appearing regularly.
To keep growing, Ciao Bella needed consistent local visibility in Google, a website that showcased their expertise and converted visitors, and a content strategy to keep pace with demand and new treatment trends.
The strategy
Working with Ciao Bella over several years, we built a multi-pronged approach focused on sustainable growth.
Location-targeted pages for Bath and Bristol, built to win the searches that bring bookings.
Ranking for terms like "Aesthetic clinic Bath", "Lip filler Bath" and "Botox Bristol".
A modern, mobile-optimised site with improved speed, navigation and design.
New treatment pages and blog content capturing emerging services and common questions.
The results
Organic traffic is up 63% year on year, and the clinic now dominates local Google rankings for dozens of key terms across Bath and Bristol. The new website converts more visitors with easier booking and a polished brand image, while continuous content growth ensures long-term traffic stability and more enquiry opportunities.
The long game pays: by combining SEO, ongoing content growth and a professional website redesign, Ciao Bella Aesthetics has gone from being one of many local clinics to a standout, top-ranked leader in Bath and Bristol.
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Read the case study →Book a free, no-pressure 30-minute call and we'll map out the fastest route to more of the right enquiries for your business - just like we did for Ciao Bella.