Case study · Architecture & Design
A digital growth engine for a contemporary architecture practice: a redesign, Google Ads, local SEO and a bespoke fee calculator that lifted enquiries by 150%.
The results at a glance
The challenge
Andy Wilde, Director of Buju Architects, had a website that didn't reflect the high-end, forward-thinking nature of his practice. Despite offering contemporary, sustainable design across the North West, Buju's old site looked dated, generated only around 2 enquiries per month, didn't engage early-stage prospects, and was losing ground to competitors with stronger online presences.
Buju needed more than a tweak, they needed a digital growth engine.
The strategy
A sleek, fast, mobile-optimised site with clear sector pages for residential, developer and commercial projects, built for lead generation.
Campaigns across Stockport, Altrincham, Knutsford and Wilmslow, with dedicated landing pages.
Giving prospects an instant estimate, now around 25% of total site traffic.
With tracking in place for clear ROI visibility on every pound spent.
The results
Since the relaunch, enquiries have increased from 2 per month to 5 per month, 150% more leads, and website traffic is up 50% overall. The Fee Calculator draws around 270 visitors a month, generating many early-stage leads. With an average project value of £16,000, just one conversion per month more than covers the £200 ad spend, delivering a strong ROI.
What was once a static, outdated website is now a key driver of growth, helping Buju win more of the right projects while keeping marketing spend efficient.
The ROI maths: at £16,000 average project value, one extra win a month more than covers the £200 ad spend.
In the client's words
“Holo Digital didn't just help us generate more leads, they helped us evolve how we present ourselves as a business. Their strategic input, design capability and technical delivery have all been excellent. If you are a design-focused business looking to modernise your digital presence and attract the right type of clients, I would wholeheartedly recommend working with Laurence and the team at Holo.”
Andy Wilde
Director, Buju Architects
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Read the case study →Book a free, no-pressure 30-minute call and we'll map out the fastest route to more of the right enquiries for your business - just like we did for Buju.